Why you need expert Realtors® when you list or sell your Heritage Lake property.
Do you need expert Realtors for a quality niche real estate experience at this Indiana lake?
I’ve been taking my aging parents to some doctor appointments in the past couple of months. It’s amazing to see how things have changed in medicine. The same issues the ole’ family doc used to handle are now directed to the specialists. There are specialists for everything! As our knowledge base continues to grow via the internet and technology, I see more specialized fields occurring in all professions.
What is an expert? According to merriam-webster.com, the definition of an expert is ‘a person who has special skill or knowledge in some particular field;specialist; authority’. Synonyms include pundit, maestro, trained, skillful, adept, virtuoso, master, wizard, connoisseur, and afficionado. I’m sure you get the idea?
Do you really need a real estate expert? According to Forbes.com ” there is no doubt that people are seeking out the guidance of “Expert” content to help them make purchase decisions.” The author continues to discuss since expertise is in fact what people are looking for then how do you determine who sounds like an expert and who actually is an expert?” Daniel Newman states that “While there is no 100% foolproof way to tell between an expert and their wanna-be counterpart, there are some things readers can do if they are seeking to assure that their “Expert” content really comes from an expert.” He advises the following steps:
1. It is important to consider the source of the information. Does the expert back up the information with years of documented and proven successful experience and do they site reputable sources when claiming their expertise?
2. Check the facts. If someone says they sold x number of properties, be sure they site their source. Are their sales documented in the blc of MIBOR? When someone says they sell a certain number of homes or have so many millions in sales volume, they should be able to show you a print out directly from the blc documenting that production.
3. Search the expert on line. Google them. You will be able to tell where their expertise is easily by their internet presence.
Since we’ve establishes what makes and expert, we need to learn why an expert is a necessary part of your real estate search and transaction. A Nielsen study sited by the Forbes article previously mentioned found that “85 percent of consumers regularly or occasionally seek out trusted expert content when considering a purchase”. The study also “found that expert content was the most influential at every point in the new buyer’s journey (Awareness, Affinity, Purchase)”
OK, I think we can all agree that specialization and expertise is important in every endeavor. Besides the obvious necessity of being a proven agent with proven skills, I believe it is especially important in a niche market like Heritage Lake. A niche market requires specialized knowledge for a reason…this knowledge can make a big difference in the outcome of the sale for both the seller and buyer! It makes a difference in not only their stress levels, but also the financial success of the transaction. For example, when a real estate broker does a market analysis on a property, they will use 3 or 4 comparable sales from the past year. Most agents put numbers into the computer system such as square footage, bathrooms, etc. and then let the computer pick out the comparables most similar and then continue to allow the computer to interpret the data and determine the list price. There are so many variables when comparing listings at this Central Indiana lake that a computer cannot possibly determine the correct list price. Sometimes those with less expertise might compare square footage and the number of rooms and think they are comparing apples to apples when they are not! Lake property values are difficult to determine. I’ve seen the deleterious results of homes priced badly. The house sells quickly which makes everyone happy-unless they consult with an expert afterward to learn there were other factors to consider.
Don’t take a chance of pricing your Heritage Lake home incorrectly! Why wouldn’t you consult with the proven and documented experts in the market? Contact Darrel or Teresa. They’ll be happy to show you their sales numbers. No one else has ever sold as many waterfront properties at Heritage Lake. Not only that, they know the houses they use as comparables! They intimately know the views, the shoreline, the depth. In fact, they’ve sold many lake properties three and four times over. They have many clients they have served on multiple transactions and enjoy a huge referral base that is filled with their past clients and their clients’ relatives and friends. In fact, the Brouhards are neighbors with all of their past lake customers! This fact does not go unnoticed as they strive as a team, along with their licensed office manager, Nichole Houser, (another neighbor) to provide the BEST sales and buying experience possible at Heritage Lake. Nichole takes care of important lake oriented details including the newly required Clear Creek Conservancy certificate and making sure the POA has everything needed to supply the new owners thier property owner cards.
Darrel Brouhard is not only a Heritage Lake Expert, he is also a real estate expert as
CRS agents sell more real estate than 97% of agents
defined by his status as a Certified Residential Specialist. A CRS is a real estate broker who has completed extensive, additional education and must have a consistently high level of production over a number of years. According to the CRS website: “Annually, Certified Residential Specialists earn more than triple the income of the average REALTOR®, and CRSs complete nearly twice as many transactions each year. Out of more than 1 million REALTORS®, less than 3% are Certified Residential Specialists.
There you have it! Specialization is important. It takes a lot to be an expert and Brouhard Realtors have proven their expertise in over 28 years of serving the real estate needs of Heritage Lake. Contact the Brouhards today. They will be happy to discuss your Heritage Lake property and offer advice about Buying or Selling at Heritage Lake!